03187cam a2200505 4500 477814858 TxAuBib 20201116120000.0 080219s2008||||||||||||||||||||||||eng|u 9781594837159 sound recording : OverDrive Audio Book 1594837155 sound recording : OverDrive Audio Book 9781609411251 1609411250 2309dbfe-1380-44da-8688-c2fe5feff480 OverDrive (Reserve ID) 142940 OverDrive (Product ID) (OCoLC)192105747 TEFOD eng TEFOD OCLCQ JIC TxAuBib Beckwith, Harry, 1949- Selling the invisible [Bridges Audiobook] : a field guide to modern marketing / Harry Beckwith. New York : Hachette Audio, 2008. Format: OverDrive OverDrive MP3 Audiobook, Filesize: 44MB. Format: OverDrive OverDrive Listen, Filesize: 44MB. Title from: Title details screen. Downloadable audio file. Duration: 1:36:06. Abridged. Read by Jeffrey Jones. Selling the invisible is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. Selling the invisible covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness may get you nowhere -- Focus groups don'ts -- The more you say, the less people hear -- Seeing the forest around the falling trees. Requires OverDrive Media Console (file size: 23022 KB). Mode of access: World Wide Web. Media Type: Audiobook. Importer Version: 2014-01-08.01 Import Date: 2021-03-03 20:00:02. Imported from MARC file. Service industries Marketing. Audiobooks. Jones, Jeffrey, 1947- Hachette Audio (Firm). http://bridges.lib.overdrive.com/ContentDetails.htm?ID=2309DBFE-1380-44DA-8688-C2FE5FEFF480 http://excerpts.contentreserve.com/FormatType-25/0017-1/142940-SellingTheInvisible.wma Excerpt https://excerpts.cdn.overdrive.com/FormatType-25/0017-1/142940-SellingTheInvisible.wma Excerpt (OverDrive MP3 Audiobook) https://excerpts.cdn.overdrive.com/FormatType-425/0017-1/142940-SellingTheInvisible.mp3 Excerpt (OverDrive MP3 Audiobook) https://samples.overdrive.com/?crid=2309DBFE-1380-44DA-8688-C2FE5FEFF480&.epub-sample.overdrive.com Excerpt (OverDrive MP3 Audiobook) https://excerpts.cdn.overdrive.com/FormatType-25/0017-1/142940-SellingTheInvisible.wma Excerpt (OverDrive Listen) https://excerpts.cdn.overdrive.com/FormatType-425/0017-1/142940-SellingTheInvisible.mp3 Excerpt (OverDrive Listen) https://samples.overdrive.com/?crid=2309DBFE-1380-44DA-8688-C2FE5FEFF480&.epub-sample.overdrive.com Excerpt (OverDrive Listen)